[Download and discover VideoSpin]

Pinnacle Press Release:

PINNACLE SYSTEMS INTRODUCES FREE VIDEO EDITING FOR ALL WITH ITS NEW VIDEOSPIN SOFTWARE

One of the Fastest and Easiest Ways for First-time and Casual Users to Create Entertaining Videos and Post Them on the Web

Las Vegas, NV, 08/01/2008 -

Pinnacle Systems, Inc., the consumer division of Avid Technology Inc. (NASDAQ: AVID), today announced a new video editing application, called VideoSpin™, that it is offering as a free download from www.videospin.com. Amazingly easy, fun and free, the VideoSpin application is for all consumers and will especially attract users who don’t want to spend much time creating movies. Since the public Beta version was launched in the Fall of 2007, VideoSpin has been successfully used by nearly 60,000 consumers attracted by the simplicity of being able to quickly create entertaining videos and post them on the Web or email them to friends and family.

By leveraging the editing engine of its award-winning Pinnacle Studio® software and making the editing process virtually foolproof, Pinnacle Systems has filled a huge gap in the video editing industry. Consumers of all ages and all walks of life can benefit from the VideoSpin editor, including fans of online video-sharing sites, teachers, seniors and students as well as the millions of people with digital videos and photos accumulating on their PCs.

Specifically designed to make video editing and sharing fast, easy and fun, VideoSpin editing will appeal to people who want a solution that takes the complexity out of video editing while still enabling them to put some “sizzle” in their movies using Hollywood-quality video effects. A trusted name in the consumer video editing industry, Pinnacle Systems makes VideoSpin editing even more compelling by offering the complete package, not just a trial version, absolutely free.

With VideoSpin, users can create entertaining movies in minutes simply by dragging and dropping their videos, pictures and music from their PC’s hard drive onto the timeline and adding a few transitions and titles if they wish. With the convenient preview feature, users can check their movies after each change or they can wait until just prior to clicking on the “Make Movie” button. When the video is complete, it can be output in a common video format such as AVI, MPEG, RealVideo® or Windows® Media for viewing and sharing on a PC or a portable media device. Videos can also be attached to an e-mail or uploaded directly to popular Web sites like YouTube™ or Yahoo! Video™.

Individual discussions of each VideoSpin component and a complete, interactive tutorial on how the software can be used to make a video are available at videospin website. VideoSpin users and potential users can view each step of the tutorial at their own pace, and can view expert tips by clicking on “tip!” when it appears.

“In developing VideoSpin, we focused on putting the fun in video editing for consumers with all levels of experience by making it faster and easier than any other product on the market,” said Tanguy Leborgne, Pinnacle Systems Vice President of Worldwide Marketing. “Beta users tell us the tutorial is invaluable because it guides them through every step of the movie-making process and makes using the VideoSpin album, timeline and preview components easy to understand. Many of them have already posted their videos to the Web using the Beta version.”

After experiencing how easy and how much fun video editing and sharing can be with VideoSpin, users who want even more capabilities can click on the Get More shortcut button at the top of the VideoSpin screen. This will open a special browser window with a catalog page of available upgrades, including additional codecs, transitions and Pinnacle Studio consumer video editing software.

VideoSpin users who move up to Pinnacle Studio will enjoy a host of advanced features with the same familiar interface as VideoSpin. And since VideoSpin is based on Pinnacle Studio software, users can open projects that have been saved in VideoSpin and can continue working on them with the more powerful tools that Pinnacle Studio offers.

For OEMs, Pinnacle Systems offers the VideoSpin application customized with their company logos and promotional messages. By including VideoSpin with their CE products, OEMs can be assured that their customers will enjoy their video editing and sharing experiences.

Availability
Designed for Windows XP with SP2, or Vista™ systems, the VideoSpin application is available for download by the end of January at no charge from VideoSpin website.

VideoSpin comes with a 15-day trial of its Advanced Codec Pack to enable users to create and edit MPEG-2, MPEG-4/DivX® files and to share videos on devices like the Apple iPod® Video. Users can purchase the pack for £9.99 or continue using VideoSpin without these features when the trial is over.